What is Amazon Prime Day? Google Device Deals to Look Out for

Last Updated on April 10, 2026 by Alphabet Insider Staff

Amazon Prime Day 2026 will be here before we know it

Amazon Prime Day 2026 is coming and if history is any guide, it’s shaping up to be one of the best times of the year to save on Google products, Chromebooks, Pixel devices, and smart home gear.

We don’t have official dates yet, but based on Amazon’s consistent mid-July pattern, we’re speculating Prime Day 2026 will land around July 14-15. Amazon typically confirms dates a few weeks out, so check back here for updates.

Next to Black Friday, the Super Bowl of retail sales, Prime Day is one of the best opportunities of the year to save on big-ticket items and back-to-school gear. Whether you’re shopping for a Chromebook, Pixel device, Google smart home gadget, or a new Android TV, this is the sale to watch.

What Is Amazon Prime Day?

Amazon Prime Day is an annual multi-day shopping event exclusively for Amazon Prime members, featuring major discounts across electronics, fashion, home goods, and more. It’s regarded as one of the biggest tech sales of the year and a great opportunity to get new devices at their lowest ever prices.

Remember, the best deals are exclusively for Prime members, so be sure to join Prime before the sale starts.

Is Amazon Prime Day Better Than Black Friday?

It depends on what you’re shopping for. Black Friday typically offers deeper discounts overall, but Prime Day is better for deals on Amazon-branded products and Google devices, and gets you ahead of the back-to-school shopping rush.

Amazon Prime Day Dates: Every Year Since 2015

Amazon has held Prime Day every year since 2015, always in mid-July except for the pandemic-delayed 2020 sale:

• Prime Day 2015: July 15
• Prime Day 2016: July 12
• Prime Day 2017: July 11-12
• Prime Day 2018: July 17-18
• Prime Day 2019: July 15-16
• Prime Day 2020: October 13-14
• Prime Day 2021: July 21-22
• Prime Day 2022: July 12-13
• Prime Day 2023: July 11-12
• Prime Day 2024: July 16-17
• Prime Day 2025: July 8-11
• Prime Day 2026: TBC, we’re predicting July 14-15

Based on that history, a mid-July window is a safe bet. We’ll update this page the moment Amazon makes it official.